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Why do we call ourselves The Sigma Investor™?

January 16th, 2024|Categories: Investing, Markets|

The Alpha, Beta and The Sigma Most of us are familiar with Alphas and Betas, but Sigmas are a recently defined archetype. The Alpha, which most of us are familiar with the archetype and are generally considered dominant and in-control. Alpha’s are generally considered assertive, take charge and others look to them for leadership; [...]

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Understanding Stocks and Bonds

August 6th, 2023|Categories: Investing, News|

Stocks and bonds are financial instruments used by investors to invest in companies and governments, respectively. Stocks, also known as shares or equities, represent ownership in a company. When purchasing stocks, investors become shareholders with a claim on the company’s assets and earnings. They have the potential to profit from the company’s value growth and [...]

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Coke or Pepsi: Which stock is a better investment?

August 6th, 2023|Categories: Investing, Markets|

The debate lives on. As a kid, I can remember parents getting in heated debates and strong-willed arguments about the benefits and shortcomings of both Coke and Pepsi as well as Ford and Chevy. The grocery store I worked at as a kid; we would sell 100/1 Pepsi over Coke. Yet in other parts [...]

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